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WHAT ARE YOU LOOKING FOR?
About
Founder
“Put me in a room full of plants and I will be happy”
Proprietress of a soft yet commanding demeanor, the founder
Samantha Jain believes in kindness and an innate sense of joy
within. Abstaining from any labels, Ms. Jain believes in quiet
observance and celebration of beauty around.
While she was exposed to fashion through her mother early on,
her design journey at National Institute of Fashion Technology.
Exposed to international designers and Indian heritage crafts,
Samantha found her DNA as a designer in the fusion of French
aesthetic sensibilities with Indian craftsmanship.
Our Vision
Our vision is to be the part of modern Indian cultural propagation and help people define
through clothing what it means to be modern Indian. An individual who has access to rooms
and knowledge they didn’t have earlier while safeguarding the precious heritage
handcraftsmanship our nation has mastered
DESIGN PHILOSOPHY
“Design to me is like a way of personal communication, a concentrated expression of my
values and desires as a person. I try to achieve that in the most authentic way, keeping
intact the beauty and sustainability of clothing while celebrating and promoting Indian
handcraftsmanship. As a designer my quest is to pour this concentrated concoction to
people’s lives through clothing while they celebrate their lives.”
